Provide a URL and Claude crawls your entire site — homepage, About, Services, Blog, and more — then scores your SEO, GEO, and AEO across every dimension and delivers a professional downloadable report.
Free & open source · Works inside Claude · DOCX + PDF report · Built by Alex Labat
What It Does
Modern search has three layers. The Claude SEO Skill covers all of them.
Deep technical and on-page analysis covering title tags, meta descriptions, heading hierarchy, canonicalization, internal linking, Core Web Vitals signals, and crawlability.
Generative Engine Optimization analysis — how likely is your content to be cited, quoted, or recommended by AI systems like Claude, ChatGPT, and Perplexity?
Answer Engine Optimization analysis — is your content structured to appear in featured snippets, voice search results, and AI-generated direct answers?
Validates existing schema markup and recommends missing JSON-LD schemas that unlock rich results — articles, products, events, FAQs, breadcrumbs, and more.
Evaluates readability, topical depth, keyword use, content gaps, and semantic coverage to ensure your pages fully satisfy search intent.
Every audit auto-generates a premium agency-quality report — a polished Word document and PDF you can share with clients or your team, no extra steps needed.
How It Works
Grab the skill ZIP from GitHub and add it to Claude. Once installed, invoke it in any Claude conversation — the skill activates and asks one question first, every time, no exceptions.
Quick Audit (1–2 min) covers top priority issues and scores across up to 7 high-signal pages. Full Audit (5–10 min) crawls every meaningful page on your site — no arbitrary cap — for the most comprehensive picture possible.
Claude fetches your homepage, robots.txt, and sitemap.xml in parallel, builds a complete site map, then crawls your About, Services, Blog, Case Studies, Contact, and FAQ pages before drawing any conclusions.
Claude returns a concise score table (SEO / GEO / AEO, each rated 1–10), your top 3 priorities named specifically, and your biggest strength — all in the chat, readable in under a minute.
Immediately after the chat recap, Claude generates a full agency-quality report: cover page, executive summary, signal-by-signal findings, priority matrix, and a "What's Working Well" section — auto-delivered as both a Word document and PDF.
The Three Layers of Modern Search
Search has evolved beyond the blue link. To win today, you need to optimize for all three layers.
Goal: Rank on the first page of Google & Bing.
Optimizing for: Crawlers, algorithms, and ranking signals.
Key signals: Technical health, backlinks, page speed, content relevance, E-E-A-T.
Outcome: Your page appears when users search relevant keywords.
Goal: Be cited or recommended by AI search (Claude, ChatGPT, Perplexity).
Optimizing for: AI training data, retrieval systems, source authority.
Key signals: Source credibility, well-structured facts, clear entity data, citations.
Outcome: Your brand appears in AI-generated answers as a trusted source.
Goal: Be the direct answer for a question — in Google's AI Overviews, featured snippets, or voice results.
Optimizing for: Question-answer pairs, concise structured content.
Key signals: FAQ schema, direct answers, conversational phrasing, conciseness.
Outcome: Your content is surfaced above organic results as the definitive answer.
Sample Output
A concise chat recap you can read in 60 seconds — plus a full agency-quality report auto-generated as DOCX and PDF.
🔍 Acme Agency — Full SEO/GEO/AEO Audit
Pages reviewed: 9
Homepage · /about · /services · /work · /blog · /blog/post-1
/blog/post-2 · /contact · /faq
Audit date: 2026-03-13
Dimension Score Status
─────────────────────────────────────────
SEO 7/10 On Track
GEO 5/10 Needs Work
AEO 4/10 Needs Work
Top 3 priorities:
1. No author attribution on any page — all blog posts are
anonymous, which directly reduces AI citability across
the entire site. Add author bylines, bios, and Person schema.
2. Homepage targets 6 high-volume questions (confirmed via
H2 structure) but has no FAQPage schema and no direct
answer paragraphs — featured snippet eligibility is zero.
3. Title tags on 5 of 7 service pages exceed 60 characters
and are being truncated in SERPs. The longest is 84 chars:
"Full-Service Creative Agency for Startups and Enterprises".
Biggest strength:
Services content is detailed and keyword-rich, with clear
topical depth across 7 distinct service categories. This
establishes strong thematic authority that GEO can build on.
─────────────────────────────────────────
Generating your downloadable report now...
✓ seo-audit-acme-agency-2026-03-13.docx
✓ seo-audit-acme-agency-2026-03-13.pdfPriority Issue Dim Effort Impact
──────────────────────────────────────────────────────────────────────────
🔴 Critical No author attribution on any page GEO Low High
🔴 Critical FAQPage schema missing — 6 Q targets AEO Low High
🔴 Critical 5 service page titles exceed 60 chars SEO Low High
🟠 High Organization schema absent sitewide GEO Low Med
🟠 High No direct answer paragraphs on blog AEO Med High
🟠 High H1 missing on /work and /contact pages SEO Low Med
🟡 Medium Blog posts lack external citations GEO Med Med
🟡 Medium Image alt text absent on 14 images SEO Low Low
🟡 Medium H2/H3 headings not question-phrased AEO Med Med
🟢 Quick Win Add breadcrumb schema to all pages SEO Low Med
🟢 Quick Win Add HowTo schema to /services page AEO Low Med
🟢 Quick Win Add social profile links to footer GEO Low Low
──────────────────────────────────────────────────────────────────────────acme-agency.com
SEO / GEO / AEO Audit Report
FULL AUDIT
Every audit produces both a Word document (.docx) and PDF — designed to look like a premium agency deliverable you'd charge for. No extra steps, no copy-pasting.
FAQ
The Claude SEO Skill is a Claude AI Skill — a specialized capability you can invoke inside any Claude conversation. It performs comprehensive SEO, GEO, and AEO audits for any website URL or page content you provide. Simply invoke it and paste your URL; Claude handles the rest.
GEO is the practice of optimizing your content so it is cited, referenced, or recommended by AI-powered search engines and chat interfaces — including Claude, ChatGPT, Perplexity, and Google's AI Overviews. Unlike traditional SEO that targets ranking algorithms, GEO targets AI retrieval and citation selection systems.
AEO is the practice of structuring your content to directly answer user questions, increasing your chances of appearing in Google Featured Snippets, AI Overviews, and voice search results. It focuses on concise, direct answers, FAQ schema, and conversational content structure.
Tools like Ahrefs and Semrush excel at backlink analysis and keyword research. The Claude SEO Skill complements these tools by adding AI-layer optimization — GEO and AEO analysis that traditional SEO tools don't cover. You can also have a natural conversation with Claude about your results, ask follow-up questions, and generate fixed content directly in the chat.
A Quick Audit (1–2 minutes) covers your top priority issues and scores across up to 7 high-signal pages — great for a fast health check or a new client intake. A Full Audit (5–10 minutes) crawls every meaningful page on your site with no arbitrary cap, then produces a comprehensive analysis across all SEO, GEO, and AEO dimensions. Both modes generate the full DOCX and PDF report.
Yes — the skill fetches your homepage, robots.txt, and sitemap.xml first, then builds a complete map of your site structure. It crawls your About, Team, Services, Case Studies, Blog (including individual posts), Contact, and FAQ pages before drawing any conclusions. It will never flag a Team page as "missing" if one exists at /team — it checks first.
The Claude SEO Skill runs inside Claude.ai. A free Claude account lets you try the skill, while a Claude Pro subscription gives you higher usage limits and access to the most capable Claude models for more thorough Full Audits with more pages crawled.
Download the skill, paste a URL, get a full report in minutes.